This purple serum is a whitening booster that works with your normal brushing routine. The purple tone neutralises yellow on your teeth, so your smile looks brighter once you have brushed. Used twice a day, it also works on surface stains, so the change builds over the first couple of weeks.
The pump makes the dose easy to get right. One pump onto a soft-bristle toothbrush is all you need, and the mint and yuzu flavour freshens your breath while you brush. It is a booster rather than a replacement, so use it after your usual fluoride toothpaste, not instead of it. Enamel safe and fine for daily use, it fits into your morning and night brush without changing anything else.
Brushing with a non-whitening toothpaste on its own will not shift yellow tones the way this serum does. The extra step only takes a couple of minutes, which makes it easy to keep up day to day.
How to Use:
- Brush your teeth as usual with your fluoride toothpaste.
- Apply one pump of serum onto a soft-bristle toothbrush.
- Brush gently for two minutes.
- Expel any excess and rinse your mouth after use.
- Do not swallow.
What's Included:
- Colgate Optic White Purple Serum, 40mL pump
Ingredients:
Glycerin, Water, Hydrated Silica, PEG-12, Flavour, Potassium Hydroxide, Benzyl Alcohol, Xanthan Gum, Tetrasodium Pyrophosphate, Phosphoric Acid, Cocamidopropyl Betaine, Sodium Saccharin, Cellulose Gum, CI 17200, CI 42090.