The whitening here comes from 2% hydrogen peroxide, the same whitening ingredient dentists use. It works on stains beyond the surface, so you get whitening inside and out, not just a polish on the outside of your teeth. Sparkling Mint flavour keeps it fresh to brush with, morning and night.
It's enamel safe for daily use, so this is your everyday toothpaste, not a short whitening course you finish and put away. There's fluoride in the formula as well, so it does the job you expect from a regular toothpaste while it whitens. Over time that's the advantage: the whitening carries on for as long as you keep using it, with nothing extra to remember.
It's vegan, sugar free and gluten free as well, if those are things you look for on the pack.
How to Use:
- Brush twice a day, morning and night.
- Use it in place of your regular toothpaste, since it's enamel safe for everyday brushing.
What's Included:
- Colgate Optic White Luminous High Impact toothpaste, 85g
Ingredients:
Propylene Glycol, Calcium Pyrophosphate, PVP, PEG/PPG-116/66 Copolymer, PEG-12, Glycerin, Flavour, Hydrogen Peroxide (2.5% W/V), Sodium Lauryl Sulfate, Silica, Tetrasodium Pyrophosphate, Sodium Saccharin, Sodium Monofluorophosphate, Disodium Pyrophosphate, Sucralose, Phosphoric Acid, BHT. Contains Sodium Monofluorophosphate 0.76% W/W (Equiv. 1000 Ppm F).